E-book Category: Business, E-Business, E-Marketing
E-book Title: Secrets of a Handcrafted Jewelry Shopping Service
Author: Rena Klingenberg
Book Description: Unlock the Secrets of
Selling Your Jewelry
in a Profitable New Way Discover a way to sell your jewelry to customers who are VERY willing to buy from you - again and again.
Hello, I'm jewelry artist Rena Klingenberg.
I first stumbled onto the "jewelry shopping service" approach to marketing my handcrafted jewelry a few years ago.
I couldn't believe I'd never heard anyone talk about this before - because it's a wide-open field with tons of opportunities for selling your jewelry. It's the main way I sell my jewelry now.
And in this new book, I detail everything you need to know to start your own profitable jewelry shopping service, selling your handcrafted jewelry.
What's a
Jewelry Shopping Service? Personal shopping services are a growing trend in all kinds of market niches.
Typically a personal shopper helps clients determine what they should buy, or finds the perfect gifts for customers to give.
What if you operated your handcrafted jewelry business like a shopping service?
There are absolutely immense opportunities for jewelry artists to sell their work this way, as you'll see in "Secrets of a Handcrafted Jewelry Shopping Service".
A jewelry gift and shopping service could easily be your entire jewelry business, or just one income stream of it.
It's a Very Profitable Way
to Sell Your Jewelry. You'll be selling directly to your clients at full retail prices, so you won't be paying any booth fees, shop commissions, party hostess incentives, wholesale discounts, etc.
In fact, one of the best things about it is that you have very few sales-related expenses, because there's no "middleman". Nearly 100% of the proceeds go directly to your business.
And what's more, many of your clients will be fairly big spenders. (I'll show you where to find them!) They love your customized products, personal service, and the way you take their problems out of their hands - and are willing to pay quite well for it.
Everything You Need to Know
Is in This Complete Guide.
I've tested and honed these jewelry marketing strategies so that they really work.
Most of the information in this book has never been published anywhere else before.
I haven't held any secrets back - "Secrets of a Handcrafted Jewelry Shopping Service" is your complete, 115-page, step-by-step success guide and idea-starter for selling your jewelry in this exciting new way.
You don't have to re-invent the wheel and go through the same learning curve I did to figure out what really works (and what doesn't!).
I've already done it for you, and I share everything in this book - including dozens of real-life examples from my own jewelry shopping service. What You'll Learn in This Book: What is a Jewelry Gift and Shopping Service? What is a Personal Shopping Service? -
What's Involved in a Jewelry Shopping Service?; Why Would Someone Need a Jewelry Shopping Service?; Popular Jewelry Shopping Services to Offer Your Clients - What is a Gift Service? -
General Success Tips for a Popular Gift Service; Gift-Giving Needs of Businesses and Organizations; Promoting Your Business Gift Service; Organizing Your Business Gift Accounts; Packaging Business Gifts; Getting Paid by Your Business Gift Clients; A HOT Market Niche Tip!; How I Stumbled Across the Jewelry Gift and Shopping Service Niche
How to Operate a Profitable
Jewelry Gift and Shopping Service - Know What Your Clients Want -
Keep Track of Your Clients' Preferences, Needs, and Purchases; Information that Helps You Serve Your Clients Better; Recording Each Client's Purchases - The Importance of Customizing and Personalizing
for this Market -
Although I won't reveal them here, this chapter has 11 pages of detailed tips on ways you can provide the personalized, custom products and services that will make your jewelry gift and shopping service a success - A Clever Profitability Strategy for Your Jewelry Gift and Shopping Service -
Again, I can't say anything about it here! But in this chapter I describe an important strategy that will increase your profits. I also give an example of it from my own business, and detail why it's so profitable - How to Tailor Your Jewelry Gift and Shopping Service to Your Local Market -
How to determine the best products, services, and prices for maximum success in the area where you live - (Secret Tip for Extra Jewelry Sales from Your Gift Service Clients) -
A little-known gift service you can offer to your clients that can result in a tremendous amount of extra jewelry sales for you
How to Work with Your Clients
for Best Results
- Scheduling Your Private Jewelry Showings and Consultations -
Why Private Jewelry Showings Are Easy to Schedule; Setting Appointments for Private Showings and Consultations; How to Keep Potential Jewelry Showings from Slipping Away; The Key to Adding More Private Jewelry Showings and More Regular Clients; Scheduling Jewelry Showings for Various Types of Customers; Be Creative About Scheduling Private Showings and Trunk Shows - Fitting Your Jewelry Gift and Shopping Service Neatly into Your Life -
This chapter contains dozens of tips and examples from my own business, of easy ways to fit your clients in around the rest of your life, while provide outstanding services for them at the same time - Organizing Your Jewelry Gift and Shopping Service -
How to Set Up Your Client Record-Keeping System; Recommendations for Your Calendar System; Document Holder; Mileage Log; Your Phone - Setting Up Your Jewelry for Easy, Professional Private Showings -
A simple, inexpensive jewelry display and storage system that's ready to go and show at a moment's notice
How to Get Clients for Your Jewelry Gift and Shopping Service (This section of the book contains 46 pages of strategies, tips, and secrets for getting clients who are VERY willing and able to buy from you again and again): - (Secrets for Marketing Your Jewelry Gift and Shopping Service - for Free or Very Low Cost) -
Power strategies for crafting your personal marketing plan, where to find clients who can easily afford to buy products and services that are not necessities, private clients who need your gift service, business gift clients who will keep you busy year-round, and tons more ways to market, promote, get referrals, and more - including how to get started if you've never sold your handcrafted jewelry before - Your Website: an Effective Online Brochure for Your Jewelry Gift and Shopping Service -
Includes what to put on your website; how to blog to keep people interested in your products and services; and how to harness the power of "local search" to attract new clients - Create Effective Marketing Materials -
What to include on your business cards, brochures, postcards, press releases, email newsletter, and more - Branching Out: Other Ways to Profit from Your Jewelry Gift and Shopping Service -
Innovative ideas for profitable products and services you can add on to your shopping service
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